Not Ken And Barbie: HIV/AIDS Campaign Uses Dolls for Safe-Sex Education


On January 1, 2018, Desert AIDS Project (DAP) launched an innovative campaign to promote safe sex in the Coachella Valley. Billboards and signs featuring fashion dolls—in the style of Ken and Barbie—have been mounted throughout the valley with the intent of promoting pre-exposure prophylaxis, or PrEP, a “safer-sex” option to prevent HIV transmission. The dolls…

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